Derek Knabe Portfolio

2023

2024

Production – Management – Execution

This partnership extends back to 2022, but that year was just a single group run where everyone that attended received a free scoop of ice cream afterwards. Fast forward to 2023 and I created an Activation-in-a-Box to share with the rest of the HOKA field rep team. Connecting each rep with their local scoop shop, creating the digital assets, creating a events hub to house all the event information for the country in one place, then execution of 3 runs in my own territory.

In 2023 we hosted 9 group runs in 8 states with over 500 demo shoes on feet and over 1,200 total participants.

For 2024, with improved efficiency and organization we secured seed shoes for all scoop shop employees, nearly doubled the participating reps and will launch a pinnacle footwear product in mid-July with a robust series of HOKA and Jeni’s ice cream runs. On the schedule is 14 runs.